Search Engine Optimization or "SEO"
Search Engine Optimization is the process of improving the visibility of a website on organic ("natural" or un-paid) search engine result pages (SERPs), by incorporating search engine friendly elements into a website. Search engine optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) -- including Google, Bing, Yahoo and other search engines. Optimizing a website may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of back links, or inbound links , is another SEO tactic.
In the old school of marketing, we were taught that advertising to a general audience was a necessary risk to take.
SEO advertising or organic online marketing eliminates that risk and instead targets customers already inclined to buy products or services offered by the company. This certainly doesn't mean that general advertising avenues are unavailable.
Why is Search Engine Optimization (SEO) so important?
Search engine optimization is so important to a business because 90% of all online traffic is achieved through the various search engines. Now days most people visit Google or another search engine to find what they are looking for. Most of us only look at the results on the first page of the search results. So, if your website gets on the first page of these search results, you can be sure to have a lot of visitors.
But, how does your website gets on the first page of the search results? Well, that's where "SEO" becomes important. It's not enough to just write an article or page and wait for visitors. Unless you have a very popular blog or website, you will not get any visitors. So you'll have to optimize your blog (or website) and content to get higher in the search results.