Email marketing is a form of direct marketing that uses electronic mail as a means of communicating commercial or fundraising messages to an audience.
Email marketing is much more cost effective than traditional mail marketing banners ads or telemarketing where additional fees are incurred; Whether you do it yourself, or through an email marketing agency, marketing to hundreds of consumers via email is going to cost you tiddlywinks compared to other channels of advertising.
Email Marketing allows links to be embedded in message, which drives the website traffic.
Email has long been considered the biggest revolution of the internet because of its capability to send instant messages to any one at any time, and because of this, email and newsletter campaigns have become an integral part of the marketing mix. Whether your business is online or offline, online Marketing is the most powerful and cost effective advertising medium you can use to promote your products or services.
Improves the Brand Awareness and customer relationship.
Regularly delivered mail message with proper subject line and logos reinforce company product Awareness .Email creates an interactive connections and nurtures quality customer relationship.
Email Marketing Is Measurable:
Email marketing and sales campaigns can be measured in detail through open-up, click-through and conversion rates to evaluate the success of campaigns. The data allows marketers to adjust strategies to improve future results
Boost Your Sales:
Of course, personalized branding alone won't build your business. It's important also to use direct marketing to promote immediate sales.
Whether you're a local brick-and-mortar business or an on-line company, you can use email to send subscribers directly to your website or business for a speedy purchase.
Links to order pages, special limited time offers, and coupons are all time-tested, measurable ways to generate sales through email.
Types of Email Marketing
- Direct Mail Marketing
- Bulk Email Marketing
- Email Advertizing
- Catalog and Video Email
- Press Release Email
- Newsletter Email
- Invitation and Survey Email
- Email Database
- Email Marketing Campaign