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Today there will be millions of searches performed on the Internet, many of them looking for exactly what you are selling. The process of getting your website to the top of the search engines is known as search engine optimization (SEO). SEO has proven to be one of the most cost-effective forms of marketing available.
Search optimization is a hyper-competitive endeavor that requires intense focus and a thorough, up-to-date understanding of how the search engine algorithms and robots operate.
Search Engine Optimization (SEO) is the art and science of increasing your website’s visibility to search engines for those important keywords and phrases that are relevant to your business.
Benefits of search engines
Search Engines outperform all other media in driving visitors to websites with 85% of Internet users citing search engines as the primary method to find websites.
Traffic from search engines is the most valuable kind of traffic as it is comprised of qualified visitors actively looking for a product, service information or solution.
Search engines work for you non-stop 24/7.
Why SEO is important for your web site?
SEO can make the content of your web pages more relevant, more attractive, and more easily read by search engines and their crawling and indexing software.
There were a great number of sites listed in the search results. However, none of them seemed to pertain to a restaurant. To get more relevant search results, I decided to include the name of the town where the company is located in the search terms.
Why do you need Search Engine Marketing?
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How the search engines work